Software

FirstCapital advises on the sale of DeepAR to Zalando

• Client:

  DeepAR is a deeptech company based in the UK, specialising in 3D content and Augmented Reality (AR) Commerce. DeepAR offers an end-to-end solution for 3D asset creation, optimisation, and implementation for a wide suite of applications including automated content generation, 3D viewer and virtual try-on via its ShopAR platform. Clients include Jimmy Choo, Versace, Vivobarefoot, Katy Perry and Graff.

• Result:

  FirstCapital advised DeepAR on its highly strategic acquisition by Zalando. Zalando is one of Europe’s leading online platforms for fashion and lifestyle. It has a strong commitment to creating a higher quality, and more inspirational, engaging and informative shopping experience, and has been pioneering different 3D initiatives, such as 3D product representation in images, videos and campaigns and its virtual fitting room. This acquisition of DeepAR will accelerate Zalando’s 3D roadmap via the production of 3D assets and elevated content at scale, as well as enabling implementation of 3D experiences across the Zalando platform.