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Deskpro’s mission is to make service more accessible to customers and to improve agent experience through its market leading helpdesk software product. Chris Padfield, the company’s founder, had built a highly successful, profitable business but decided to look for a partner to fulfil his ambition to grow the business faster and to take the product to thousands more customers worldwide. He wanted a partner with deep experience in product-first software companies to enable Deskpro to invest in its cutting-edge product development, expand into new markets and harness the benefits of AI.
FirstCapital advised Deskpro on its $25m Series A funding from US-based Elsewhere Partners. Using our SMART process, we worked closely with the Deskpro management team to understand and articulate the opportunity, create a robust and compelling set of marketing materials, and drive a competitive process with bids from a number of leading international investors and a highly effective negotiation phase. This allowed Chris to select his preferred partner to support the next phase of growth. Elsewhere supported the transaction by bringing in a new CEO so that Chris can focus on product strategy. They also helped to establish a new HQ in Austin, Texas and provided the investment needed to accelerate product development and expand market reach in the US and other markets.
For more information, please download the press release